COMM 454 - Advertising

Considers advertising as a communication phenomenon and a business. Information about and limited practice in the production of print and broadcast advertising and the planning and execution of advertising campaigns. Serious consideration given to such topics as advertising’s role in a capitalistic free society, potential advertising effects, and ethical advertising practices.

Credit(s): 3
Disciplinary Perspective(s):
None
Interconnecting Perspective(s):
None
University Graduation Requirement(s):
None